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Sky sign Sky launched its broadband service in 2006

BSkyB has said it will create 550 new jobs due to strong demand for its products and services.

The group, which provides TV, broadband and fixed-line telephony services, reported pre-tax profits of £966m for the nine months to 31 March, up from £899m a year earlier.

Revenue was up 6% to £5.4bn from the year before.

BSkyB said it had added 715,000 more subscription products in the January to March period.

"We have had a good third quarter and our multi-product strategy is delivering strong results," said chief executive Jeremy Darroch in a statement.

"Despite the tough consumer environment, we added 715,000 more subscription products in three months, taking the total past 30 million for the first time. On the back of this growth, we are creating 550 new jobs to meet demand for our products and serve our growing customer base."

"These results highlight the way that our successful transition to more broadly-based growth has created a bigger, more profitable business. And having more ways to grow serves us particularly well at a time when household budgets look likely to remain stretched," he added.